Real Times Media
News & Publishing
Content Management
Email, Social Media
Banner, Google Ads
Digital Enterprise
Adelson Digital embarked on an ambitious digital overhauls with Real Times Media (RTM), a publishing powerhouse with a legacy of influential African American news brands. This was not a single project, but an orchestrated, enterprise-level transformation encompassing 10 major site launches, full-scale platform migrations, and the creation of a unified digital strategy across multiple markets.
This initiative exemplifies the Digital Enterprise Package in action: aligning technology, content, marketing, and training into a single, integrated ecosystem that could sustain and scale RTM’s operations for years to come.
RTM’s digital presence was fragmented across various platforms, legacy systems, and brand silos. This created inefficiencies in:
They needed a solution that:
We designed and implemented a multi-phase transformation that balanced strategic vision with practical execution.
Migrated RTM’s full portfolio—including The Michigan Chronicle, Chicago Defender, The New Pittsburgh Courier, and Atlanta Daily World—to WordPress.com VIP and the Interactive One network.
Transitioned existing Joomla-based sites into a unified open-source CMS environment.
Implemented site architectures optimized for speed, scalability, and editorial flexibility.
Launched 10 specialized content verticals targeting niche topics to expand audience reach and increase ad revenue opportunities.
Created consistent user experiences and navigation patterns across all brands.
Developed a cohesive multi-channel e-marketing strategy incorporating: Search Engine Optimization (SEO), Email marketing campaigns, Social media amplification, Affiliate and partner marketing programs
Implemented automated RSS publishing to streamline syndication.
Built and integrated custom programming features to support editorial campaigns and advertising needs.
Developed tools to enhance audience engagement and support new revenue streams.
Delivered comprehensive training programs for: National Content Directors, Web Editors, Sales Teams
Created detailed process documentation and best-practice guidelines for: Content management, Digital asset uploads (text, photos, video, and audio), Administrative workflows
Provided year-round maintenance and technical support to ensure uptime, performance, and the ability to pivot to new initiatives.
Continued collaboration on projects like RTM Store, Who’s Who Publishing, RTM Corporate, and their Digital Studios Platform.
Unified Digital Ecosystem – Consolidated multiple platforms into a cohesive, scalable infrastructure.
Revenue Growth Potential – Optimized sites and marketing channels for better audience targeting and monetization.
Operational Efficiency – Reduced duplication of effort through centralized workflows and automation.
Future-Ready Foundation – Enabled RTM to continuously expand its digital offerings with a strong technical and strategic backbone.
Enterprise CMS Development & Migration
Multi-Site Management & Integration
Digital Marketing Strategy & Execution
Custom Application Development
Workflow Automation
SEO & Audience Growth Campaigns
Editorial Training & Process Documentation
Ongoing Maintenance & Technical Support